So you have a business.
Starting your own business is a big step, and a scary one, too.
But it’s also an exciting opportunity to do something you love and build a future for yourself.
Building an email list from the get-go is one of the best things you can do to ensure success with any marketing plan or growth strategy.
An email list is more than just an address book; it’s a collection of contacts who are eager to hear about what you offer and when you launch new products or services.
Why is an email list so important?
Email is still one of the most popular communication channels. More than 4.6 billion people have email accounts, and that number keeps growing.
For marketers, that means that email is a great way to reach and connect with prospective customers and clients.
Email is a direct communication channel that you can use to nurture leads into sales — and it works. If you’re selling a product or service, you can use email to nurture leads and turn them into paying customers.
Every business can benefit from having an email list. Your email list allows you to stay top-of-mind with your audience, share value and importantly keep in their minds ways you can help them. An email list is a win-win relationship for both sides.
Also, never forget, you don’t own your followers and traction on social media. The platform owns your audience.
One change of an algorithm, change of rules or you fall foul of the platform and you lose your connection with your audience — that’s why email is so important.
An email list gives you an opportunity to build trust and create multiple touchpoints with your audience.
4 Ways you can build your email list TODAY!
If you want to build your list, you have to give people a compelling reason to sign up. The value exchange is simple… people sign up because you have something valuable to share with them. So here are 4 ideas you can use today to build your email list.
1. Highly-focused exclusive content — Newsletter
You can promote through your social media an exclusive newsletter which gives value, tips and secrets for the audience you want to build. I recommend sharing something weekly, as you need to stay top-of-mind, is easy to get forgotten.
You can use websites like getrevue.co to set up a simple newsletter, you don’t need to go all tech-savvy. You can sign up and post links across social media for people to sign up.
Share your revue powered newsletter on Twitter, LinkedIn, and Facebook and tell people the real value you can deliver — the big promise you’ll give them in your email updates.
2. Lead Magnets
Offering a substantive piece of content in exchange for people’s email is a strategy as old as the internet — it still works to this day. In fact, in my programme, I teach people how to do this and get their first 250 signups from organic social media in 30 days.
Offering a piece of value for your ideal clients in this way is a sure fire way to get your email list growing. You could start with something simple like a checklist and scale up to an eBook — the key is to start and use the lead magnet as a tool to build your list.
3. Mini-workshops and Webinars
Online workshops and webinars are a great way to build trust with a larger group of people. Using social media you can get a mini-workshop or webinar and up running for free. I’ve helped more than 50 clients get running with workshops and webinars and fill them.
Most people get excited about the webinar and forget they are also growing their email list. When I do my workshops online, I’ll get 1000+ signups, which is awesome and I get to add value to their worlds, but even better than that, my list grows by 1000 people.
4. The Pre-launch Sign Up
This way is the simplest and one of the fastest. This is where you tell your ideal clients you are building something for them that will do X or Y and you want them to review it for you before you put it out more widely. People love to be on the inside track.
You can run a mini-campaign on social media looking for people to get beta access to a piece of content which promises a big result that your ideal clients will value.
Place the date of launch at least 2 months away so you can have a big run-up to get signups. Then you can use the emails to not only share the value which you will create, but you can also document and share the journey with those who sign up.
The bottom line is this…
Many of your ideal clients aren’t ready to buy from you right now. If you grow your email list with your ideal clients, you get the chance to continually add value to their world and when they are ready to buy — you are the go-to person for them.
Email is still one of the most effective ways to market your business. It’s a great way to connect with your audience, build trust, and drive sales.
Email marketing is a great way to stay in touch with your customers and prospective customers.
If you’re not using email marketing in your business, you’re missing out on a great opportunity.
Want to build your email list fast? Schedule a call and we’ll show you how to put 250 new subscribers a month into your list email@example.com